Why WHY Must Be First
A lot of businesses spend a great deal of time touting WHAT they do. Or companies may focus their sales efforts on describing HOW they serve customers in bringing their WHATs to market. What a company does and how they do it are both very important. But at CSR, we have embraced the WHY as our motivating driver.
Why we do what we do at CSR is what vaults us out of bed each morning. It’s the on switch to our coffee makers. It’s the catalyst between consulting and solutions and results. It’s the wind beneath our wings.
Simon Sinek’s provocative TED talk really resonated with each of us at CSR. We all agreed that it was critical to articulate WHY we do what we do before moving on to other important elements of our strategy. Our WHY: To create greater happiness and wealth for businesses and their owners.
Within our WHY, there are a few key words or phrases. First and foremost is “greater happiness and wealth.” A why must address the heart of why a company is in business, and the why drives us to make our clients emotionally happy and financially thrive. Another key phrase is “for businesses and their owners.” CSR is in business to see a total company reach its lofty growth numbers and strategic goals. We aren’t content with status quo or just getting by – we relish the hard work and payoff associated with a thriving business. And our focus is on that business owner – what are his or her dreams, and how will we help make those a reality.
WHY is your company in business?