They’re called metrics. They could be called yardsticks, tape measures, markers, evaluations, mile markers, or any other common measuring device. But then, one size would fit all. In business strategies, one size does not fit all. Your measurement, your metrics, are unique to your company or organization. So too, should be your ability to measure your business strategies through your own set of metrics.
Your Metrics—Yours Alone
Metrics give you a way to measure your success in various areas. Small scale business sales, marketing success, customer service, ad campaigns, and production are just a few areas that need comparative metrics by which to measure the success of your goals and objectives. Creating your own set of metrics depends on certain qualities:
Specifics. Looking at last year’s or last quarter’s sales, forecast how current events, marketing strategie,s and economic conditions may impact growth. Create your metrics realistically but aggressively.
Feedback. You must have accurate feedback and data to determine a true measurement of success or failure.
Tools. Without the proper tools, software, and information, a proper set of metrics can be skewed and be an inaccurate measurement of success.
Department Cooperation. There must be accurate and timely information exchanged between management and various departments. This fine-tunes the ability to measure the effectiveness of business strategies.
Refine. Keep your metrics flexible. When new information becomes available, add it to the particular set of metrics. Locking in one set of data and ignoring new data only results in confusion.
Accurate assessment of business strategies depends on accurate metrics. Anything else is simply guesswork. Are your metrics working as they should? Do you have a finely defined set of metrics? Could your unique measurements of how well your business is doing be improved with a fresh, outside look? Let us know what makes measuring the benchmarks of your success so frustrating.