My conversations with Alex about this topic went the same way that most of our conversations about change go.
Alex: You need help, let’s get you a personal assistant.
Wendy: I don’t know how to do that. I don’t need it. I don’t want to.
Alex: You’re spending a lot of time doing things you don’t like to do that someone else could do for you, and that would give you more time to do the things you enjoy and that the business really needs.
Wendy: I don’t know where to find someone like that. I don’t have time to train them. I don’t want to talk about it.
Alex: Here are three candidates; let’s talk to them this week.
And as usual when Alex suggests something, hiring an assistant turned out to be a game changer for my business.
When I started working with Alex, I was a one-girl operation. I did all the sales, all the client relations, all the billing, filing, bookkeeping, planning, etc. Alex helped me identify the tasks that I enjoy as well as the ones only I can do, and held my hand as I relinquished responsibility for everything else. He found me a killer assistant who has since graduated into an account executive, a fantastic bookkeeper who has saved me thousands in tax payments, and other help along my company’s journey to growth.
Over the three years we’ve been working together, Alex consistently shows me that the thing I need most is usually the thing I don’t even realize that I need. And once he shows me the light, I wonder how I ever lived without the help.