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The Power Of Storytelling

This week’s post comes from guest author Dontaye Carter, the founder of Carter Media Group. Carter Media Group is a full-service public relations firm with media relations & coaching, digital strategy, and crisis management services.  Dontaye helps his clients, primarily attorneys, own their narratives and tell their stories in compelling ways. 

I hate the term personal brand.

I hate to hear people ask, “how should I brand myself?”

I hate it.

I hate it.

I hate it.

We’re not animals waiting in line to be marked by a hot iron with the words, “Good for Business.”

We’re people. People connect with people before they connect with products or services. People have values. People have integrity. People have character. Brands don’t show that, but your stories do.

At Carter Media Group, we’re passionate about telling stories that impact communities. And it’s the stories of impact that shape the view of how people see your company.

I believe, Seth Godin says it best, “Marketing is no longer about the stuff that you make, but about the stories that you tell.” The stories come down to one key component: emotional connection. How do your products or services make the purchaser feel?

The stronger the connection, the more loyalty customers will have to your company. And if you’re wondering, “Dontaye, what about the ROI?”

I have a client who’s attributed 500 new clients in seven months to a story that firmly connected him to his audience.

As he always says, “I can see now, we are going to be together for a long time.”

Now, what stories can you tell that will help your clients see the full scope of your work?


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