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How the right podcast can equal new business

Whether you listen to podcasts or not, appearing as a guest on one can be a huge boost to your business. 

Commercial real estate attorneys Kevin Caiaccio and Trey Chancellor of Caiaccio Law Firm were featured in a recent episode of the Real Estate CPA Podcast. It was their first time on a podcast. With a monthly listenership of 30,000, it was not a bad place to make their podcast debut. 

In the words of hosts Brandon Hall and Thomas Castelli, “The Real Estate CPA Podcast is the only real estate podcast that cuts through the fluff and explores hard topics like accounting and tax.”

In the episode, Brandon, Thomas, Kevin, and Trey discussed a variety of legal topics related to real estate syndication including entity structuring, legal issues when acquiring and disposing of properties, tax strategies they see their clients use, and much more. You can listen to the episode here.

After the recording

Once the episode was published, the law firm did everything it could to promote the podcast in their newsletter, on their website, and on their personal LinkedIn pages. The response from clients was positive.

But the best validation came when a person who had listened to the podcast reached out to them asking to become their client. Yes, it’s true, they signed a brand new client because of a single podcast episode. 

What this means for you

Going on a podcast as a guest is an efficient way to share your expertise and create content you can share with clients and business prospects. Spend some time researching the top podcasts for your industry, and then reach out to the hosts with a short bio and ideas on what you could talk about as a guest.Chances are they are always looking for new and interesting guests for their podcast and will book you. 

Before the day of the interview, practice at least once with someone asking you questions the same way the podcast host will. It’s better to flub and stumble during a practice round (when you have time to think through what you could do better) than waste a host’s time doing this when recording.

Interested in exploring what new mediums are right for your business? We’d love to hear from you.


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