Guest Post: Can I have your attention
Guest post by Wendy Guarisco. Wendy Guarisco has 30 years of experience as a communications and marketing professional. She’s worked with Fortune 500 companies, one-man shops, and everything in between. And as the founder of her own media consulting firm, Guarisco Group, LLC, she knows first-hand the opportunities and challenges of small business ownership. Guarisco Group, LLC has been a CSR client for more than 6 years.
As a media relations expert, I consume a wide variety of media to stay abreast of the latest news and figure out how to work our clients into the conversation. It takes a lot to make me read or listen to an interview all the way through rather than skim it while doing something else, but every now and then, an interview really grabs my attention. That’s how it was when I heard Curt Steinhorst on SiriusXM radio recently.
Curt Steinhorst was a guest of Randi Zuckerberg’s Dot Complicated show where he was discussing his new book, “Can I Have Your Attention: Inspiring Better Work Habits, Focusing Your Team, and Getting Stuff Done in the Constantly Connected Workplace.” Curt explained that he has ADD and struggled to overcome distraction to focus on his work. Now he shares that knowledge and shows others how to take control of technology instead of having it control them. Among his tips are establishing a “vault” where you can go each day, uninterrupted, to focus on your most important work. He also suggested ways of getting buy-in on your vault time from your colleagues, boss, employees, etc.
I always feel smarter after I listen to Randi’s show because tech is an area that doesn’t come naturally to me. She and her guests break things down in a way that even I can understand. While I know we’ve never been as digitally tethered to our workplaces as we are now, I was astounded to learn that there is even an app called Freedom that will completely shut off internet access for a set amount of time. Since we’re all struggling to overcome the massive distractions technology has provided, it’s kind of comforting to know that tech even provides a way to help us escape from it.
Curt offers a free sample chapter of his book as well as a Workplace ADD report through his website FocusWise.com. I am definitely going to check it out as soon as…. SQUIRREL!!!!!!